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Research Areas

Education : Environment and Recreation : Health

Hispanic Market : Transportation Research

Education
NuStats researchers have both policy and hands-on experience in education and training. Studies focus on a range of topics, including curriculum development, school reform evaluation, and challenges in higher education. Surveys have successfully been conducted on-site at schools or universities with students, teachers, and faculty; by telephone with parents or other educational stakeholders; and by mail or Internet with students and teachers.

Current Research
Texas Top 10
Under contract to Princeton University, NuStats is conducting a four-year longitudinal study of Texas public high school students. The principal goal is to understand the impact on the college decision making of Texas youth due to the enactment of the Top 10 Percent Law. In 2002, NuStats conducted in-class self-administered surveys with 33,000 sophomores and seniors selected from 100 high schools in a two-stage representative probability sample of Texas high school students. The questionnaire captured current course work, study habits, and the student's future plans after graduation. A year after high school, NuStats conducted the Wave 2 follow-up survey with a sample of approximately 6,000 former seniors. The Senior Wave 2 study focused on activities after high school including military service and employment, post high school educational experiences, future plans, civic activities, life events, and self esteem. A follow-up study with a sample of 3,000 baseline sophomores will take place in their senior year (2004) covering high school course taking, guidance, post high school educational plans, knowledge and perception of the college admissions process, and self esteem. The final year of the project, 2005, will be a second follow-up (Wave 3) study with the senior cohort.  

People
Carlos Arce
Julie Paasche
Robert Santos
Della Santos

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Environment and Recreation
NuStats environmental and Recreation work builds on a long history of research on regulatory issues and reflects a problem-solving approach of balancing concerns for environmental protection with economic development, government requirements, and public information. Research topics include solid waste management, air quality, water resources, energy, and use of public lands (and waters) for recreational activities or economic development. Projects include public opinion surveys, behavior measurement, and public outreach support.

Current Research

Environmental Protection Agency Spanish Web Portal
For the Environmental Protection Agency, NuStats is conducting an evaluation and revision of EPAs Hispanic Portal. This multi-task contract covers web design, web testing and translation of EPA documents and web pages. The research, conducted in two phases, will provide EPA with findings on overall site structure, architecture, content, as well as functionality, navigation and design.

People
Kimberly Hilsenbeck
Chris Simek
Mia Zmud

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Health
Research conducted by NuStats has helped shape private- and public-sector responses to emerging health care issues for more than a decade. We have expertise in designing questionnaires geared to elicit sensitive data, including use of public services, health insurance coverage, teenage smoking habits, and sexual issues such as behaviors at-risk for AIDS. Past clients have used our services to large-scale databases for policy analyses, program evaluation, and long-range planning. NuStats has been particularly active in health research with special populations,including immigrants, elderly, and non-English speakers as well as research to evaluate impacts of health education campaigns.

Current Research
National Health Insurance Survey
For the Henry J. Kaiser Family Foundation, NuStats is conducting national and state specific surveys of populations with annual incomes below 200 percent of the federal poverty level.  The study requires the development and implementation of a robust sampling plan for difficult to reach populations using techniques to insure a representative sample of 13,000 completed interviews.  NuStats will be reviewing the survey that focuses on access to care, barriers to care, utilization of private, federal and state health plans, and health status.  Nationwide telephone interviews are planned for mid-2002.  The final report will include detailed documentation on the sampling plan, the performance of the sample, weighting for nonresponse, and post-stratification adjustments.  In addition, the report will contain the data collection methodology, calculation of response rates using CASRO guidelines, and topline results for policy relevant survey questions.

People
Rob Santos

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Hispanic Market
NuStats conducts Hispanic/ethnic marketing research with a sensitivity to and awareness of the complexities of emergent ethnic markets. For example, the U.S. Hispanic market is highly diverse. This diversity has less to do with national origin or geographic location than differences in levels of assimilation and adaptation to U.S. society. NuStats has developed a variety of techniques for enhancing participation rates and data quality in studies of Hispanics. NuStats has also created Hispanic-specific measurement techniques, such as a generational distance index that captures Hispanics' language use, media preferences, and behaviors.

Current Research

Humana Hispanic Employee/Employer
The rapidly growing presence of Hispanics in the work force motivated Humana to conduct a two-phase qualitative research study to assess the needs of Spanish-speaking employees as well as employers with a significant population of Spanish-speaking employees. Among Spanish-speaking employees, NuStats investigated health care needs and health plan designs, materials, product offerings, decision-making and influencers, and language considerations. For employers, NuStats assessed communication needs. The findings revealed gaps between employee needs and employer capabilities.

People
Carlos Arce
Julie Paasche

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Transportation Research
NuStats specializes in transit and urban transportation issues. In the personal travel survey arena, NuStats conducts large-scale, complex, multi-stage surveys that target samples as small as 2,000 and as large as 30,000 households. In fact, the firm has conducted more such travel surveys in the past 15 years than any other single firm in the U.S. Travel research includes surveys of households, tourists, commercial vehicles, and workplaces. Since 1989, NuStats has introduced several methodological innovations that have resulted in greater accuracy and reliability of respondents self-reports of trip information. In the area of transportation market research, NuStats has extensive experience in transit on-board surveys, commuter choice studies, customer satisfaction studies, passenger environment research, fare studies, evaluations of advertising effectiveness and marketing strategy, and new service evaluations and forecasts using stated preference techniques.

See NuStats' research in action!

Current Research

World Trade Center Investigation
On behalf of the National Institute of Standards and Technology (NIST), NuStats is conducting the official federal government investigation of the World Trade Center (WTC) collapse that resulted from the September 11 disaster. NuStats will conduct qualitative and quantitative research with three primary groups of people related to the WTC disaster: emergency personnel first-responders (firefighters, police, EMS), building occupants, and families of victims who communicated with loved ones from inside the towers prior to the collapse. The goal of the study is to understand occupant behavior, egress and emergency communications immediately following the first impact. For this study, NuStats will evaluate occupant behavior and evacuation technologies. The study will also include an evaluation of elements such as decision-making, situation awareness, evacuation strategies, communications, the role of floor wardens and fire safety directors, as well as issue concerning people with disabilities. The results are intended to identify needed improvement in, and to support reforms for, building and fire safety codes, standards, and practices so that future tall-building disasters may be prevented.

Tahoe Winter Visitor's Survey
For the Tahoe Regional Planning Agency (TRPA), NuStats will conduct the Tahoe Winter Visitor's Survey. The study goal is to obtain accurate travel information to update and calibrate the regional travel demand model. NuStats will intercept interview 250 short-term (single-day) visitors and 250 long-term (multi-day) visitors to the Tahoe area. Interviews will be conducted at major lodging locations, e.g., hotels, timeshare units, and lodges, and major activity sites, e.g., ski lodges, casinos, shopping mall, and snowmobile trails. Data will be collected using Pen Tablet PC's pre-programmed with the finalized survey instrument.

TARC Transit Market Study
On behalf of the Transit Authority of River City (TARC) in Louisville, Kentucky, NuStats is conducting the a Transit Market Study. TARC seeks to better understand the market for transit services in the Louisville-Jefferson County metropolitan area and to gather data to support a comprehensive assessment of the level and distribution of services as inputs to its regional travel demand forecasting models. The specific objectives of the work are to provide data to the mode choice portion of the regional travel demand forecasting model,
better understand the existing and potential markets for transit service, and provide data to help increase regional transit ridership and market share.

People
Stacey Bricka
Jesse Casas
Heather Contrino
Deb Edrington
Johanna Zmud

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