YOUR HISPANIC MARKET RESEARCH RESOURCE

When you’re looking for a full-service market research firm with expertise in the U.S. Hispanic market, you want rigorous science, knowledge of your target market, and a custom plan created just for you. You want all the capabilities of a large firm but with the direct involvement of senior level researchers and the personal relationship you expect and deserve. In essence, you want a balance of the best capabilities a market research firm can offer. At NuStats, we offer that balance.

What makes NuStats different from other firms that conduct Hispanic market research?

  • NuStats is a full-service market research and consulting firm. With over 16 years of experience, NuStats has earned a solid reputation through consistent delivery of highly valued research to a broad range of private and public sector clients.
  • NuStats provides custom-designed research. Each project is designed to meet the assignment’s unique objectives. NuStats seeks always to balance rigorous scientific methods with the bottom-line objectives; efficient delivery of timely, accurate, and actionable results.
  • NuStats has the infrastructure, capacity, and experience critical to successfully conduct large-scale quantitative and qualitative research projects. NuStats routinely carries out national surveys but specializes in reaching culturally and ethnically diverse and hard-to-reach populations.
  • NuStats is a market leader in conducting U.S. Hispanic market research. At its survey operations center in Austin, Texas NuStats has 65 computer-aided telephone interview stations each equipped with on-screen multi-lingual interviewing capabilities. NuStats employs a core group of experienced bilingual interviewers.
  • NuStats is an independent, Hispanic-owned company. NuStats brings to each assignment an intimate yet objective understanding of the U.S. Hispanic market. Dr. Carlos Arce, NuStats founder, CEO and senior project consultant is recognized as one of the foremost Hispanic market experts in the United States. Dr. Arce currently serves on the faculty of the National Hispanic Corporate Council Institute and is a member of Frito Lay’s Hispanic Corporate Advisory Board.
  • At NuStats, we value our relationships with clients and seek to develop these relationships into long-term partnerships.
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