As an innovation specialist, NuStats tackles environmental protection with a "ground up" marketing approach. Using astute intelligence, we gain insight into the underlying motivations that drive behaviors and opinions then formulate action-oriented strategies to assist with government policy making, program implementation, and communications planning.

NuStats provides support in strategic marketing, complex data analysis, geo-demographic trends, campaign concept testing, customer satisfaction, and evaluation of program and communications effectiveness.

Recent Contracts

EPA Environmentally Preferable Purchasing Program Evaluation

NuStats conducted a study to measure the EPA’s Pollution Prevention Division’s (PPD) progress in carrying out the President’s Executive Order requiring Federal agencies to purchase environmentally preferable products. The study relied on a mix of research tactics (e.g., focus groups, mini-groups, and one-on-one and telephone interviews), to explore the extent to which environmental considerations are made in purchasing decisions by the federal government. This included exploring the motivations and factors that contribute to "doing it," "wanting to do it," "knowing how to do it," and "knowing why it should be done." The insight gained from this study assisted in setting future program goals, developing a communications plan, and building the groundwork for identifying a technique to conduct a follow-up quantitative measurement study.

EPA's Office of Solid Waste Hispanic Outreach Strategy

With expertise in designing outreach strategies targeting ethnic populations, NuStats is assisting the EPA's Office of Solid Waste in evaluating effective approaches for reaching-out to the Hispanic community about its program. Using geo-demographic analysis, NuStats is providing EPA with an essential foundation for understanding this community's distinctiveness in American society with respect to culture and "generational distance," and proximity to hazardous and solid waste sites to identify target populations for communications interventions. NuStats is also convening an Internet-based expert panel to provide advice and guidance on an outreach strategy. Finally, NuStats is conducting a series of focus groups with Hispanic adults to explore a "test for fit" of outreach strategies and written materials that are currently under development.

Texas Department of Transportation Visible Litter Study

NuStats is conducting a statewide study of visible litter for the Texas Department of Transportation. The goals are to 1) compare current volumes of visible litter on Texas roads to the levels from a similar study in 1994, 2) to produce a reliable statewide volumetric measurement of roadway litter, 3) to provide spatial analysis of roadside litter accumulation, 4) to uncover the demographic and psychographic characteristics of those associated with littering, and 5) to generate data that supports a strategic relationship with businesses that act as volumetrically dominant sources of litter inventoried in the study. The project involves two distinct phases, with the results of Phase I presented to the 77^th Texas Legislature. NuStats work involves an analysis of the relationship between litter-prevention outreach and visible litter accumulation.