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Welcome to the
Central Arkansas Regional Travel Study Web Page

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We hope you find the information presented helpful. If you still have questions about the survey after you've gone through this site, please call Stacey Bricka at 1-800-447-8287, ext. 2240, or email her at sbricka@nustats.com.

Overview

The Central Arkansas Regional Travel Study is a comprehensive travel survey of 1,000 households in Faulkner, Lonoke, Pulaski, and Saline Counties. The survey is sponsored by Metroplan and the Arkansas State Highway and Transportation Department, in cooperation with:

The cities of Alexander, Austin, Benton, Bryant, Cabot, Cammack Villate, Conway, Haskell, Jacksonville, Little Rock, Maumelle, Mayflower, North Little Rock, Shannon Hills, Sherwood, Vilonia, Ward, and Wrightsville as well as the counties of Faulkner, Lonoke, Pulaski, and Saline.

This study is part of a comprehensive effort to improve travel in the region and the data collected from this study will be combined with data collected through surveys of transit riders and people traveling through the region. Future transportation planning and modeling efforts for the region will rely on the information provided by participation in this important survey.

As part of the survey, travel information will be collected from 1,000 households randomly selected from the 231,000 households in the central Arkansas region. Each household member will be asked to record in a convenient travel log all the locations he/she visited for a scheduled 24-hour period. Information recorded will include the name and address of each location, what he/she did at that location, how he/she got there, and the arrival and departure time for each location.

This information will be used to paint a realistic picture of why people travel, as well as how they make their decisions and plan their daily travel activities. In this way, future travel needs can be anticipated and facilities designed to meet these needs, thus helping to boost the quality of life, while maintaining the economic health and viability of the region.

Household travel surveys are conducted because they:

  • Describe travel trends in order to understand how use of highways and transit facilities is changing

  • Identify areas where problems can be expected in the current transportation network, and

  • Provide a means to test proposed solutions.

This research is necessary for the support of transportation planning projects, including travel forecasts, highway and transit feasibility studies, land use planning, parking studies, and identifying the changes that will help to improve air quality in the region.

REMEMBER: The survey data will be used solely to provide information on overall travel patterns. Your household's information will be grouped with all the other households and will not be analyzed individually. The information you provide as part of the survey will be held in strict confidence and your individual privacy will be respected. Individual data will not be released to any persons or agencies, and will only be used when aggregated with those of your neighbors.

Current Project Status as of First Date:
Number of households agreeing to participate: 848 Households
Number of households completing a survey: 239 Households

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Selection of Households

Since it is not cost effective to survey every single household within the region, a representative sample is being taken that focuses on the geographic location, household size, and number of vehicles available to each household. The sampling procedure was designed by Dr. Karol Krotki (yes), a nationally recognized expert in sampling design. Each household in the sample represents approximately 231 other households, so your participation is very important!

Telephone numbers were randomly selected by a computer. Since the method used is totally random, as in a lottery, both listed and unlisted telephone numbers are used. Therefore, even if a household has an unlisted number, it could be selected, since the computer cannot distinguish the difference between a listed and an unlisted number.

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Most Frequently Asked Questions

Q: Why do you need my household's income?

A: Since each participating household represents approximately 231 households in the study area, we need to make sure that we have the right mix of household income. Previous research has shown that both the number of trips and the mode of travel vary greatly based on household income. To get an accurate accounting of travel in the region, we must collect information from households at all income levels.

Q: What is defined as a trip?

A: A trip is when you leave your current address, whether it's your home or somewhere else, to go to another place. Examples: leaving home to go to the grocery store, leaving home to go to work, leaving work to go to lunch, transferring from one bus to another, or stopping at the gas station on your way home from work.

Q: How much detail is needed on each place I visit?

A: The travel log asks for the name and address of each place you go to, what you do ateach place, how you get there, what time you arrive and what time you leave. Your exact address information will enable planners to "map" out where traffic is most congested and at what times during the day so they can provide solutions to these problems. If you do not know the exact street address, please provide the most detailed information you can, such as nearest intersection or cross street

Q: What do I do with the travel log after my household has completed it?

A: Once you and everyone in your household have completed the logs, keep them together in one place (we recommend keeping them near your phone.) A NuStats DataSource survey specialist will call you to collect the information or you can call us at 1-877-261-4621. After we've obtained your information over the phone, we do ask that you keep them for a few more days, in case we need to call you back for clarification.

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If you need additional information about...
  • The project, please call: Richard Magee, Phone (501) 372-3300 or email him at: magee@metroplan.org
  • How to complete the travel log, please call our: Survey Hotline at 1-877-261-4621;
  • Anything else, please call: Stacey Bricka at 1-800-447-8287, ext. 2240, or e-mail her at sbricka@nustats.com.

REMEMBER: A NuStats interviewer will call you the day after your assigned travel date; please don't throw your travel log away until after we call to collect the information.

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