Researcher, inventor, (grand)father... this is Carlos Arce, NuStats' Founder.  His family immigrated to California from Mexico when he was in his teens.  Five years later he enrolled at UC-Berkeley.  A degree in cultural anthropology was followed by graduate studies in Folklore and Mythology, still at Berkeley.  Social convictions led to faculty positions in ethnic studies at CSU-Northridge and at Wayne State University, Detroit.  He went on to earn a Ph.D. at the University of Michigan and was hired as a research scientist at its Survey Research Center. There he executed the first national survey of Hispanics in the U.S., before leaving to start NuStats.

Carlos has served on dozens of boards and advisory groups for foundations, government agencies, and corporations, including the Bureau of the Census, National Committee on Vital and Health Statistics, and Ford Foundation. Currently, he’s on the Hispanic Corporate Advisory Board of Frito-Lay (Pepsico), the National Advisory Council on Environmental Policy and Technology, the International Steering Committee for Transportation Research Conferences, the Paso al Norte Migration Museum Advisory Board, and the UTEP Institute for Social and Economic Policy Advisory Board. Carlos enjoys construction – his new development project is Playa XXX on the pacific coast in Oaxaca, Mexico – and he is leading NuStats efforts for new work south of the U.S. border.

Strengths:

Study Design
Focus Group Moderation
Finding the “Story” in Data
Hispanic Market Knowledge

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