Resources

 

Publications

 

Earl Babbie, The Practice of Social Research (Belmont, CA:  Wadsworth, 1989).

Earl Babbie, Social Research for Consumers (Belmont, CA:  Wadsworth, 1982).

Earl Babbie, Survey Research Methods, 2d ed.  (Belmont, CA:  Wadsworth, 1990).

William Sims Bainbridge, Survey Research:  A Computer-Assisted Introduction (Belmont, CA:  Wadsworth, 1989).

Vincent Barabba and Gerald Zaltman, Hearing the Voice of the Market (Boston:  Harvard Business School Press, 1991).

Hubert Blalock, Social Statistics (New York:  McGraw-Hill, 1979).

Norman M. Bradburn, Seymour Sudman, and Associates, Improving Interview Method and Questionnaire Design (San Francisco:  Jossey-Bass, 1979).

Edward G. Carmines and Richard A. Zeller, Reliability and Validity Assessment (Beverly Hills, CA:  Sage, 1979).

William G. Cochran, Sampling Techniques (New York:  John Wiley & Sons, 1963).

Mick P. Couper, ìWeb Surveys:  A Review of Issues and Approaches,î Public Opinion Quarterly, vol. 64 (Winter 2000), pp. 464-494.

Mick P. Couper, Michael W. Traugott, and Mark J. Lamias, ìWeb Survey Design and Administration,î Public Opinion Quarterly, vol. 65 (Summer 2001), pp. 230-253.

James A. Davis, Elementary Survey Analysis (Englewood Cliffs, NJ:  Prentice-Hall, 1971).

Don A. Dillman, Mail and Internet Surveys:  The Tailored Design Method  (New York:  Wiley, 2000).

Don A. Dillman, Mail and Telephone Surveys:  The Total Design Method (New York:  John Wiley & Sons, 1978).

Perry Edwards and Bruce Broadwell, Data Processing, 2d ed. (Belmont, CA:  Wadsworth, 1982).

Richard Fox, Melvin R. Crask, and Jonghoon Kim, ìMail Survey Response Rates,î  Public Opinion Quarterly, vol. 52 (Winter 1988), pp. 467-491.

Martin R. Frankel and Lester R. Frankel, ìFifty Years of Survey Sampling in the United States,î  Public Opinion Quarterly, vol. 51 (Winter 1987), pp. S127-S138.

Linton Freeman, Elementary Applied Statistics (New York:  John Wiley & Sons, 1968).

Charles Y. Glock, ed., Survey Research in the Social Sciences (New York :  Russell Sage Foundation, 1967).

Robert M. Groves, ìResearch on Survey Data Quality,î Public Opinion Quarterly, vol. 51 (Winter 1987), pp. S156-S172.

Darrell Huff, How to Lie with Statistics (New York:  W. W. Norton, 1993).

J. Jaffe and Herbert F. Spirer, Misused Statistics:  Straight Talk for Twisted Numbers (New York:  Marcel Dekker, 1987).

Leslie Kish, Survey Sampling (New York:  John Wiley & Sons, 1965).

Paul J. Lavrakas, Telephone Survey Methods:  Sampling, Selection, and Supervision (Beverly Hills, CA: Sage, 1987)

Rae R. Newton and Kjell Erik Rudestam, Your Statistical Consultant (Thousand Oaks, CA:  Sage, 1999).

Stanley Payne, The Art of Asking Questions (Princeton, NJ:  Princeton University Press, 1965).

Howard Schuman and Stanley Press, Questions and Answers in Attitude Surveys:  Experiments on Question Form, Wording, and Context (New York:  Academic Press, 1981).

Tom W. Smith, ìThe Art of Asking Questions,î Public Opinion Quarterly, vol. 51 (Winter 1987), pp.S95-S108.

Tom W. Smith.  ìLittle Things Matter:  A Sampler of How Differences in Questionnaire Format Can Affect Survey Responses.î  In Proceedings of the American Statistical Association, Survey Research Methods Section (Alexandria, VA:  American Statistical Association, 1995), pp.1046-1051.

Seymour Sudman and Norman M. Bradburn, Asking Questions:  A Practical Guide to Questionnaire Design (San Francisco: Jossey-Bass, 1982).

Seymour Sudman, Norman M. Bradburn, Norbert Schwartz, Thinking about Answers:  The Application of Cognitive Processes to Survey Methodology  (San Francisco:  Jossey-Bass, 1996)

 

Organizations

Advertising Research Foundation, www.arfsite.org

American Association of Public Opinion Research, www.aapor.org

American Statistical Association, www.amstat.org

Council of American Survey Research Organizations, http://www.casro.org/

Marketing Research Association, www.mra-net.org